Toy & Gift

Amuseables Burger knows the scene. With a soft bun and the chunkiest patty in town (gherkins, always), he’s been flipping out orders since the New York deli rivalry began. For years, it was all about competition: who had the better bread, the sharper cheese, the crispier edge. But lately, things have mellowed. He and Amuseables Bagel have even been spotted chatting over late-night coffee, swapping ideas – maybe even recipes… Nothing’s confirmed. But if a Bagel-Burger diner opens next spring, you didn’t hear it from him.

He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accompanying spells (none of them have worked yet), Heccaty takes fruity concoctions to new heights. Drinks are brewed in cauldrons and served with a twist of theatrical flourish. His “Potion of Peppermint Clarity” is a certified Halloween classic – especially when paired with a savory snack. Looking for something with zing, glitter, and a fog effect? Heccaty’s your owl!

Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging. Glow-in-the-dark lettering: check. Boxes bejeweled with googly eyes: check. Cobweb trim: check. His most famous creation – Mallow Mischief – was a runaway success: a fusion of gooey goodness and unexpected flavors (pickled egg and honey, anyone?). Looking for treat (or trick) ideas? Bob’s already got a vision board for next Halloween’s inspo!

Mysti Ghost is the mastermind behind some of the most talked-about Jellycat soirées – her events need to be seen to be believed! Think luminous garlands, floating balloon formations, and the kind of entrance that makes guests gasp. Literally. Admittedly, her music taste leans paranormal (expect a lot of spooky synths), but once the lights dim, and the cobweb disco ball spins… Well, you’ll be glad you RSVP’d.

Halloween is Skeleton Bob’s time. He runs the most beloved haunted house in London – it’s the perfect blend of fun and frightening. Every cobweb is artfully placed, and every creaky floorboard is meticulously tuned. He’s not scary, exactly – more... invested. With polished bones, a booming voice, and an encyclopaedic knowledge of ghost stories, Bob believes in atmosphere over actual terror. (“Jump scares? Dreadfully uncouth.”) Visitors are gently spooked, thoroughly impressed, and often leave with a complimentary cobweb. Bob insists they’re authentic – don’t ask where he gets them!

Amuseables Toffee Apple loves taking care of her pearly whites. Sweet on the outside, and sensible at the core, the only thing shinier than her skin? Her teeth. Yes, she’s sticky. Yes, she’s a treat. But she brushes twice a day, flosses rigorously, and keeps emergency mouthwash in a secret compartment. The only day more exciting than Halloween is her six-month check up!