Essentials

Traffic design on this Silisoft Bib that features a waterproof top and a lightweight silicone catch all pocket for easy feeding.

Perfect for early developmental play - great for tummytime with it's simple stand and lots of tactile touchpoints all over.

The Tiny Love Magical Tales Black & White Super Mat is designed especially to support newborn and child development. From the very first days, the Super Mat is the perfect setting to get close with your baby and bond.

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say "sayonara" to snotty noses. Includes a travel case.

Dentists recommend kicking the paci habit by the time baby is 12 months old. We've got the weaning process down to a science (literally!) with this 5-step system to ditch the pacifier for good. Each paci is progressively shorter - and less satisfying - so baby gives that binky the boot. No kitchen scissors required!

POWERED BY WATER. AND IMAGINATION. Gears + oil = a mess. Gears + water = hours of bath time fun. COGS suction to the bath walls and spin when water is poured over them. Positioned just right, they work like a fine-tuned machine. (No oil included or needed!) Use COGS with PIPES or TUBES Bath Toys for maximum fun in the bathtub! Gear heads unite!