Essentials

An educational toy to facilitate cognitive skills recommended by American Specialty Toy Retailing Association. The Baby Chicks links set is a must-have for newborns made of toxic-free soft material featuring whimsical design, cheerful and bright colors to catch baby’s attention.

"Baby Got Snacks" printed on hot pink two piece silicone snack cup! No more trails of crumbs to pick up thanks to our snap tight lid - go ahead and put the vacuum away. Designed with easy grip handles for little hands to independently self-feed.

"baby needs a minute" printed in white on mint green silicone on lightweight easy grip round teether, perfect for small hands with all of the different grasp options - all food grade silicone for safe teething.

Sing and play along with your little puppet shark friend as you sing our new take on this catchy tune. Explore with the little shark as he goes about his very big day, and see what kinds of sharks we can be, from silly to sleepy! This fun take on the popular song features a fun finger puppet toy built into the board book, encouraging interactive play, hand-eye coordination, and language development in little boys and girls. Babies and toddlers learn best when they are playing, especially when their grown-ups are in on the fun!

Soft pink bear plush pacifier holder with flexible ring design to attach to a variety of pacifiers as well as the icepack for teething.

Sweet baby vegetables on this supper soft, stretchy and snuggly swaddle blanket. Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, nursing, cuddling and so much more.