Essentials

Cars and trucks on rain blue colorway food grade silicone bib scaled and sized for beginner eaters.

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and start practicing good oral hygiene with the Training Toothbrush for Toddlers. Equipped with triple-angle bristles which clean all sides of their teeth at once, this toothbrush makes brushing their teeth take a shorter amount of time than a traditional toothbrush. The stay-put suction cup keeps the brush from rolling off countertops, while the easy-grip soft silicone handle is easy to maneuver for toddlers and parents - so you can make sure the job really gets done. Build healthy oral health habits with the entire oral care line from Frida Baby.

Classic gray colorway on the transition bag. Can be used to transition from any type of swaddle. The easiest & gentlest way to help your baby graduate from swaddling while maintaining the snug, secure feeling of being swaddled.

Bold classic blue colorway. Pediatric OTs and speech pathologists recommend using different types of cups—swapping between spout, straw, and open cups as babies explore and grow through different ages and stages. Enter our 4-in-1 value pack, the ultimate set that takes baby from breast or bottle feeding to big kid sips.

Bold hot pink colorway. Pediatric OTs and speech pathologists recommend using different types of cups—swapping between spout, straw, and open cups as babies explore and grow through different ages and stages. Enter our 4-in-1 value pack, the ultimate set that takes baby from breast or bottle feeding to big kid sips.

A master of tape, tags, and tension-free twine, Amuseables Tree Cookie is a gift-wrapping expert. From baubles to bicycles there’s nothing he can’t wrap – just give him some space and watch the magic happen. It’s not just the technique – it’s the flair. He signs off every parcel with a perfect bow and a wink of cinnamon. (Ribbon curls? You bet.) He once wrapped a snow shovel for Timmy Turtle – and made it look like a sleigh! If you bring the wrapping paper, Amuseables Tree Cookie will bring the skills.