Essentials

"Too Tasty to Hastey" printed on bright aqua food grade silicone bowl with awesome suction bottom. Slows down tossing off the table by little new eaters.

Babies love to explore and touch as they see and hear first words. Photos of real clothes, food, toys, and animals, plus bright illustrations are fun to look at and will keep your toddler engaged. Sensory touches and peek-thru holes make this first words book a favorite with curious little boys and girls. Pictures of real animals and objects plus bright illustrations are fun to look at and will keep your baby or toddler engaged. Perfect for on-the-go and car seat time. Great size for backpacks and diaper bags! Sensory exploration builds thinking skills and hand-eye coordination. Perfect gift for baby showers, birthdays, holidays, little animal lovers, and more - a great first introduction to books with touch and feel elements!

Cars and trucks on rain blue colorway food grade silicone bib scaled and sized for beginner eaters.

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and start practicing good oral hygiene with the Training Toothbrush for Toddlers. Equipped with triple-angle bristles which clean all sides of their teeth at once, this toothbrush makes brushing their teeth take a shorter amount of time than a traditional toothbrush. The stay-put suction cup keeps the brush from rolling off countertops, while the easy-grip soft silicone handle is easy to maneuver for toddlers and parents - so you can make sure the job really gets done. Build healthy oral health habits with the entire oral care line from Frida Baby.

Classic gray colorway on the transition bag. Can be used to transition from any type of swaddle. The easiest & gentlest way to help your baby graduate from swaddling while maintaining the snug, secure feeling of being swaddled.

Bold classic blue colorway. Pediatric OTs and speech pathologists recommend using different types of cups—swapping between spout, straw, and open cups as babies explore and grow through different ages and stages. Enter our 4-in-1 value pack, the ultimate set that takes baby from breast or bottle feeding to big kid sips.