Essentials

Classic rainbow colorway on the multi-award winning zip-up swaddle that allows your baby to sleep in a more natural ARMS UP™ position.

Classic rainbow colorway on the multi-award winning zip-up swaddle that allows your baby to sleep in a more natural ARMS UP™ position.

Classic pink stripe colorway on the transition bag. Can be used to transition from any type of swaddle. The easiest & gentlest way to help your baby graduate from swaddling while maintaining the snug, secure feeling of being swaddled.

One ice cream cone. So many emotions! Interactive book featuring removable objects and a mirror with focus on feelings

Rose Calico design. The perfect finishing touch for every outfit! Our Super soft Viscose from Bamboo 2-Pack Bow Clips adds a pop of charm to your little one’s look with soft, secure clips that stay put without pulling. Whether it’s a dressy day out or a cozy playdate, these adorable bows are the go-to accessory for instant cuteness.

Bold floral pattern on stretchy soft headband to complete the outfit.