Essentials

What do we not love about baby bath mats? They’re too small (annoying), they’re stiff (ouch) and water gets trapped underneath them (nasty). Well, no more. GRIFFLE covers a large portion of your tub, has a super soft textured surface to prevent slipping and, get this: features a built-in hook for hanging and drain holes that expel water. The effect on bath time is gonna be epic.

GET INTO THE GROOVE. Countertop clutter getting you down? Boon’s GROOVE Drying Rack gives you extra room without taking up extra space. It can hold up to 6 baby bottles or other mealtime items and features modular pieces that let you customize your dry. The large caddy is great for toddler plates, while the small caddy is perfect for utensils and pacifiers. The bottle trees do double duty for sippy cups and other items. And with two sides and the base of GROOVE to use, there’s plenty of space to set it up the way that works best for you. Company coming? GROOVE packs flat for easy storage when not in use.

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complete with two manual toothbrushes that promote brushing independence. At six months, you can graduate from the "finger puppet" brush and give your kiddo the Training Toothbrush for Babies - a food grade silicone brush that's easy for little hands to hold and massages sensitive gums. Level-up to the Training Toothbrush for Toddlers when your little one has a mouth full of teeth. Triple-angle bristles brush all three sides of teeth at once, while the soft silicone handle is easy for small hands to grip. Get this set and your little one will be ready for the big [brushing] leagues in no time!

Gumlii is a sensory teether and rattle that is perfect for your little one! Made of 100% food grade silicone, Gumlii is lightweight, flexible and soft as well as safe and non-toxic for your gumming child.

Sleepsack in breathable quilted cotton muslin. Blue pyramid design. Sized Small for newborn to 6 months (10 to 18 lbs)

Sleepsack in breathable quilted cotton muslin. Pink pyramid design. Sized Small for newborn to 6 months (10 to 18 lbs)