Essentials

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot from your baby in a flash, no lung power required. The one-handed easy-grip and distraction light make it easier to wrangle your tantrum-y toddler, plus constant power means you've got this in the bag. No batteries required, simply recharge via USB and get back to sucking.

Have fun with this elephant’s family! Kids can play it as a puzzle which helps develop problem solving and fine motor skills. Moreover, they can create a story from the figures to encourage imagination

Elly Ballerina is the tale of one determined elephant! Elly longs to be a ballet star, and her teacher tells her she works very hard. On opening night, when the curtain goes up, there's a shock announcement and a chance to shine. A delightful, colourful hardback book about following your dreams. (English written language)

Messenger style in deep orange with gray accents, features the patented strap that reduces pressure on your back and shoulder.

Dramatic carbon black accented with a metal BMW badge on the outside flap and removable toiletry pouch. The Essential bag redefines everyday luxury with its chic leatherette styling and versatile parenthood functionality. Crafted as a multi-tasking backpack that also serves as a diaper bag, it features a laptop-friendly design with a thoughtful array of exterior and interior pockets, a handy changing pad clutch, and a luggage trolley sleeve for travel convenience.

Robust dark brown accented with a metal BMW badge on the outside flap and removable toiletry pouch. The Essential bag redefines everyday luxury with its chic leatherette styling and versatile parenthood functionality. Crafted as a multi-tasking backpack that also serves as a diaper bag, it features a laptop-friendly design with a thoughtful array of exterior and interior pockets, a handy changing pad clutch, and a luggage trolley sleeve for travel convenience.