Essentials

"Eat Up Buttercup" printed on lilac colored food grade silicone bowl with awesome suction bottom. Slows down tossing off the table by little new eaters.

"Eat Up Buttercup" printed on food grade pink silicone. Sectioned plate with strong suction base.

Black colorway on an amazing neoprene diaper bag. The Seoul City Backpack seamlessly combines style and functionality. It's machine washable and water-resistant, ensuring it's ready to join you on all your adventures.

Ebony )black) neoprene stroller caddy

As an esteemed 'salad stylist', Amuseables Eggplant takes her culinary responsibilities seriously. Never one to wilt under pressure, this glossy guru believes that presentation is everything – because yes, even salads deserve chic makeovers! And when not leafing through the latest veg-vogue trends, Eggplant is swapping colour-matching tips with her friend – and social media sensation – Amuseables Avocado. (If you thought green was tricky? Try purple!)

Everyone needs a helper, not just Santa! Eldo Elf is a charming friend with rosy cheeks and fold-detail ears. This dandy pixie wears a mulberry suit with a cream star collar and gold-buckled belt, paired with curly velvet boots and matching ivy green bobble hat. With an affable smile, Eldo is here to boost the Christmas cheer!